News for Healthier Living

WashU Expert: 'X-odus' Creates Growing Challenges for Brand Marketing

If there is one thing that is constant in marketing, it's that things are constantly changing, according to Michael Wall, a marketing expert at WashU Olin Business School. As social media users flock to sites that align with their political beliefs, brands face the challenge of connecting with diverse audiences.

November 13, 2024


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